Srinagar, Publish Date: May 5 2018
Owing to aggressive campaign on social media, Facebook promotion page of Jammu and Kashmir tourism department has been ranked second, only after Kerala, among all states in India for the year 2017.
According to a statement of the tourism department, Facebook Inc has done the ranking based on total interactions including reactions, shares and comments on Facebook page from January 1, 2017 to December 31.
Tourism department launched its official page in January 2017 and despite being just one year old it has taken lead over the Facebook pages of tourism board of Gujarat, which has legendry Bollywood actor Amitabh Bachchan as its brand ambassador, said the statement. In a year, J&K’s Facebook page has crossed 2 lakh followers making it fastest growing tourism page in India.
Kerala’s tourims page having 15 lakh likes has been ranked first, while as the J&K page, which crossed 2.6 lakh likes in just 16 months has been placed second and Gujarat’s page having 12 lakh likes has been placed third.
“We recently released data of the top-ranked Facebook pages of government bodies, ministries and political parties in India. The data looks at the popularity of these accounts in the period of January 1, 2017 to December 31, 2017, and is based on interactions on the platform, which include total reactions, shares and comments. You will be glad to know that J&K Tourism’s Facebook page is at second position in its Category,” said Nitin Saluja, Facebook Public Policy Manager India, South and Central Asia, in an email letter to the department, according to the statement.
Director tourism, Kashmir, Mahmood A Shah received the award recently from Saluja at Facebook New Delhi office.
“We started our Facebook page only last year when other tourism boards had already crossed millions of the likes. It is a big achievement for us and whole credit goes to the people of the country especially of our state who supported and liked our page and made it most engaging,” said Director Tourism Kashmir.
Since its launch, the department has been posting pictures, videos, and drone visuals, short films on daily basis to promote tourism potential of the state.
The page has also been “countering the negative perception” among the intending visitors about Kashmir, said the statement.
The department of tourism has hired the services of the local companies for its social media campaign and media publicity while as all other content posted on Facebook has been created and generated by local amateur filmmakers.
The department has also the distinction of being the first tourism board in the country which started feeding live drone visuals on its Facebook page making it the most active page and giving its followers real time experience of the Kashmir’s breathtaking landscapes.
“We broadcasted important events like that of Adnan Sami “Rhythm in Paradise” concert held in Srinagar, Pahalgam festival, golf tournament, first snowfall of the winter, Gulmarg Avalanche Awareness Talks and recently held TAAI convention at Srinagar live,” said the director.
The department released a five-minute short film ‘Warmest Place on Earth’ which was posted on Facebook page on September 23 garnering millions of accumulated views in just one day.
The movie has crossed over 20 million accumulated views so far “projecting” Kashmiri people as most hospitable and lovable, he said.
India is one of the biggest Facebook users as about 25 percent of its population is engaged with the popular social networking site.
“We can’t ignore this medium and it has helped us a lot in promoting our known and lesser known destinations. We made drone videos of the lesser travelled places like Doodpathri, Aharbal which promoted these places. Our Facebook page engages around 40 million people in a month,” Shah said.
The department has also been vigorously promoting state’s tourism potential on other handles like Twitter, Instagram and also Youtube.
The Facebook, Twitter and Instagram handles of J&K Tourism have all been verified.