Srinagar, Publish Date: Apr 23 2018
ACŪTE Fruit Energizer, a product of FIL Industries Limited, has been awarded the prestigious “Product of the Year 2018” award for its product innovation in the beverages category, a spokesman of the company said today.
This is the first time that a company from Jammu and Kashmir has been rewarded in the beverages segment, he said.
The survey, conducted by Nielsen, featured consumers from pan-India in a 100% face to face interview in the Product of the Year 2018 competition.
Owais Altaf Syed, (Director, FIL Industries Limited) represented ACŪTE at an impressive gathering of industry veterans and multinationals at an event facilitating the win at The Four Seasons Hotel, Worli, Mumbai, on Friday 20th April 2018, said the spokesman.
Product of the Year is the world’s largest consumer-voted award for product innovation. It is an internationally recognised certification that celebrates and rewards the best innovations in consumer products and services.
Other companies in India that have won this award include Nestle, Mahindra, Havell’s, P&G, etc.
ACŪTE Fruit Energizer is an original creation of FIL Industries Limited in collaboration with Monarch Beverages France.
The brand succeeds in burning borders between the juice category and the energy drinks category to create a new and a healthy way to energise consumers’ lives with the combination of tasty flavours, fruit juice, and energy blend, added the spokesman.